Overview
Total Sold
—
Monthly
—
Annual
—
Semiannual
—
Weekly Trend monthly · annual
Trigger Type
Device
Channel Attribution
First Touch vs Last Touch
All Campaigns
| Campaign | Source · Medium | Sold | Annual |
|---|
First-Touch Channels first_channel — what brought the user originally
| Channel | Sold | Annual | Share |
|---|---|---|---|
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Countries
| Country | Sold | Share |
|---|
Cities
| City | Country | Sold | Share |
|---|
All Events That Sold Membership event_upsell + hall_map
| Event | Country | Type | Sold | Annual |
|---|
WebEngage — Membership Impact
WE Email Sent
—
to membership events
WE-Sourced Purchases
—
session_source = webengage
Push Sent
—
WE Revenue (all events)
—
AED attributed
Email vs Push Efficiency
WE Sessions → Membership
| Source | Medium | Purchases | Annual |
|---|---|---|---|
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Events × WE Campaigns × Membership Conversions
| Event | Country | Type | Members | Annual | WE Sent | WE Clicks | WE Conv | WE Rev AED |
|---|---|---|---|---|---|---|---|---|
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Paid Media — Meta KSA Remarketing
Campaign
—
META · KSA
Impressions
—
Clicks
—
Spend
—
USD
Pixel Purchases
—
Meta pixel — all products, not membership-only
Daily Impressions & Spend
Daily Purchases & CTR
Daily Breakdown
| Date | Impressions | Clicks | CTR | CPM | Spend $ | Purchases | Revenue SAR | Freq |
|---|---|---|---|---|---|---|---|---|
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Membership Events — Live Config & Performance
Events w/ Perks
—
from event_relational_db
Driving Purchases
—
triggered a membership (90d)
UAE Events
—
KSA Events
—
| Event | Country | Perks Active | Discount / Early Text | Purchases 90d | Annual | Traffic | Status |
|---|---|---|---|---|---|---|---|
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Traffic data: run
membership-traffic-sync edge function to populate weekly sessions per event
⏳
Perk Redemptions — Gathering Data
How many members actually used their discount or early access. Data pipeline in progress — will show per-perk redemption rate once available.
Traffic Funnel — Event Page → Membership Page → Purchase
Source: GA4
ref-url parameter captured when users click "Join Plus" on an event page. Synced daily.① Event Page Views
—
total visits to tracked event pages
② Membership Page Clicks
—
clicked "Join Plus"
③ Purchases
—
Unique Users
—
Daily Membership Page Views (from event ref-url)
Conversion Rate by Country
Events — Traffic vs Purchases vs Conversion Rate
| Event | Country | Type | ① Event Views | ② Mem. Clicks | Click-thru | ③ Purchases | Conv % |
|---|---|---|---|---|---|---|---|
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Raw Transactions
⚠ revenue_raw = platform commission (~12–20% of plan price), not subscription revenue
| Date | Variant | Last Source | Last Medium | Campaign | First Source | First Medium | Channel | Country | City | Device | Trigger | Event |
|---|